USA Today Shutters Weekend Magazine
Performance Marketing
USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today.
Media General to Buy LIN Media for $1.6 Billion
Consolidation in the TV business continues unabated, as Media General on Friday announced it has agreed to acquire LIN Media for $1.6 billion.
USA Today Expands Super Bowl Ad Meter
Performance Marketing
USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.
FCC Approves Gannett and Tribune Acquisitions
The Federal Communications Commission has approved two of the year's biggest TV station deals involving the sale of nearly 40 stations: Gannett's $1.5 billion purchase of Belo and Tribune's $2.73 [...]
Gannett Is Set to Become the 4th Largest Owner of Broadcast TV Affiliates
No doubt some in Washington will think the Dept. of Justice let Gannett off easy. In order to close its purchase of Belo, the DOJ Monday required Gannett to divest [...]
Topsy’s Social Data Now Includes the Very First Tweets
Performance Marketing
Social analytics firm Topsy has added the entire history of public Twitter messages to its real-time data platform, including stats dating back to the first-ever tweet more than seven years [...]