Pokémon Unveils Its Super Bowl Ad, the First of This Year’s Spots to Roll Out Online
Brand Marketing
Pokémon has become the first brand to unveil a full 2016 Super Bowl commercial, rolling out an extended version of its 20th anniversary spot that will run in a 30-second [...]
Ad of the Day: Anna Kendrick Channels Obi-Wan in Star Wars Battlefront Trailer
Brand Marketing
Office workers, high-school kids, rush-hour commuters, a rock band performing on stage and even Anna Kendrick all vanish, Obi-Wan style, and their earthly accoutrements—clothes, backpacks, guitars—fall to the ground in [...]
Marshawn Lynch and Cara Delevingne Suit Up for Call of Duty’s Latest Epic
Creativity
Kevin might just seem like a regular guy, but he's so nasty at Call of Duty that he gets to star in this ad for Black Ops III—complete with narration [...]
SXSW Reverses Controversial Decision and Will Now Conduct a Full Day of Anti-Harassment Panels
Performance Marketing
South by Southwest Interactive is doing an about-face on its decision to cancel two anti-harassment panels due to threats of "on-site violence" for the 2016 conference.
Cindy Gallop Says Cancellation of SXSW Anti-Harassment Panels Shows Industry’s Gender Imbalance
Brand Marketing
Speaking at the 3 Percent Conference in New York on Tuesday, Cindy Gallop—founder and CEO of IfWeRanTheWorld and former chief of BBH New York—called on ad agencies and brands to [...]
Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game
Brand Marketing
There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called [...]