Why Vice Isn’t Publishing Reviews on Its New Gaming Channel
Performance Marketing
It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech.
Ad of the Day: PlayStation Vue Helps You Escape From the Evil Clutches of Big Cable
Brand Marketing
Forget about the Thought Police … here comes the cable company! Big Cable is portrayed as a dystopian, soul-sucking force (not a big stretch there) in "Escape," the first TV [...]
This Week’s Must-Haves: Headphones With Built-In Music Streaming
Brand Marketing
This week, the Adweek staff is highlighting headphones with built-in music streaming, '90s cartoon couture and a router that'll solve your Wi-Fi woes. Take a look!
5 Questions You Should Answer If You Want Your Mobile Marketing to Work
Brand Marketing
While it's no surprise that mobile devices are playing a larger role in consumers' lives, the growth in the use of smartphone devices has had a transformative impact on the [...]
As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game
Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV [...]
Arnold Schwarzenegger Stars in Explosive Super Bowl Teaser for Mobile Strike Game
Brand Marketing
Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight appearance [...]