Gaming

Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play

From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.  So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios. 

This Video Game Ad Is the First Film in 14 Years From the Director of Die Hard

What happens when a group of heavily tattooed thugs, a precocious snow-white cat and a team of special ops assassins appear in the same ad? Don't fret—the feline emerges unscathed. The drug dealers? Not so much. Ubisoft continues its full-scale marketing assault for the hotly anticipated title Tom Clancy's Ghost Recon: Wildlands with a 90-second mini-movie from action maven John McTiernan, the filmmaker behind Die Hard, Predator and The Hunt for Red October.

Warner Bros. Acquires Gaming Culture Hub Machinima

Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros. According to Variety, sources familiar with the deal estimate the value to be around $100 million. 

A King Escapes Drudgery of His Throne Thanks to PlayStation in New Epic From BBH

My kingdom for a console! A bored medieval monarch abdicates his throne—well, he vanishes, at any rate—to find fantastical fulfillment in the larger-than-life world of Sony PlayStation 4 in this rollicking two-minute brand film from BBH New York.

Carl’s Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice’s New Gaming Site

Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, which just ended.

Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe on the street or celebrity swimmer Michael Phelps, Call of Duty's new game, Infinite Warfare, is ready to help you escape. The new live-action trailer for the Activision title opens on a young man beset by dire news reports. Beside himself, he does the only reasonably thing. He hops in a spaceship and takes off from Earth altogether.

One of 2016’s Coolest Anti-Trump Ads Has a Headline Most of You Won’t Understand

You won't understand this anti-Trump ad, but a lot of gamers will. A billboard went up in Florida this month with a cartoon image of the Republican presidential nominee yelling at a desktop computer, along with a super cryptic headline: "Donald Trump mains Hanzo and complains about team comp in chat."

Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

Why Vice Isn’t Publishing Reviews on Its New Gaming Channel

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech.