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Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play

Creativity

From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.  So, to boost viewer [...]


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Michael Phelps and Danny McBride Go to Outer Space for Call of Duty: Infinite Warfare

Creativity

With global temperatures rising and the most obscene U.S. presidential election in recent memory taking place, 2016 might feel like the worst year ever. But whether you're an average joe [...]

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One of 2016’s Coolest Anti-Trump Ads Has a Headline Most of You Won’t Understand

Creativity

You won't understand this anti-Trump ad, but a lot of gamers will. A billboard went up in Florida this month with a cartoon image of the Republican presidential nominee yelling [...]

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Why Brands Like Under Armour and Gatorade Are Making Immersive, Interactive Games

Brand Marketing

It's no secret that brands are having a difficult time getting consumers with ever-shrinking attention spans to focus on, never mind notice, traditional advertising.

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The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Brand Marketing

Pokemon Go could be the beginning of a shift in the way we advertise.

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Pokémon Go Finally Gets Augmented Reality Right

Performance Marketing

We here at Target Marketing have tried to get behind augmented reality on several occasions. I even once said "of course QR Codes are gonna work, it just makes sense!" [...]