Games

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.

This Week’s Must-Haves: a Smart Pill Dispenser for the Entire Family

This week, the Adweek staff showcases must have gear ranging from a high-tech pill dispenser that organizes and tracks medications for the entire family and an analog instant camera that […]

Scrabble Finds Christmas Cheer in Wordplay With Its Latest Cute Anagrams Ad

Christmas-loving word nerds will probably enjoy this new letter-shuffling ad from Scrabble.

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

It has been a busy week for Sony PlayStation.

Ad of the Day: Scrabble Tells a Delightful Love Story Entirely in Anagrams

When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all.

New Rovio CEO Faces a Host of Challenges

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question, and Finnish tech firm Rovio is hoping a guy named Pekka Rantala has the answer.

Facebook Ads Aim to Help Mobile App Marketers

Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to discontinue using those services and delete them. 

Red Bull’s Xbox Videos Garner 14-Minute Engagement Rate

Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign.

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification.

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.