How Brands Can Help the Summer Olympics—and Brazil—Thrive Again
Brand Marketing
As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.
New Rovio CEO Faces a Host of Challenges
Brand Marketing
Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question, [...]
Facebook Ads Aim to Help Mobile App Marketers
Performance Marketing
Mobile marketers spend plenty of resources getting consumers to download their apps, but—with the exception of extremely popular go-to utility apps such as Google Maps or Twitter—smartphone users tend to [...]
Red Bull’s Xbox Videos Garner 14-Minute Engagement Rate
Performance Marketing
Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign.
Nickelodeon Partners With Frozen Vegetable Brand Birds Eye
Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification.
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Performance Marketing
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over [...]