FX’s Comedy Baskets Brings Back Costco and Arby’s for Season 2, but Still Can’t Land a Paid Integration
With hundreds of partnerships between TV shows and various brands, few of those relationships are as unique as the one between FX's quirky Zach Galifianakis clown comedy Baskets and the [...]
5 Themes Millennials Should Keep in Mind as They Begin Their Careers
Brand Marketing
I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles [...]
FX Will Show America’s Uncomfortable Truths in Its People v. O.J. Followup About Hurricane Katrina
The People v. O.J. Simpson: American Crime Story has been more successful than even FX could have imagined.
The People v. O.J. Simpson and Game of Thrones Dominate the 2016 Emmys
On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found [...]
You’re the Worst Creator on Changing Networks and Why Comedy Is So Much Harder Than Drama
Changing networks can be a perilous proposition for shows, as Community discovered when its move to Yahoo Screen became the TV version of entering the witness protection program.
FX Chief Says There Could Be 500 Scripted Series Airing By 2017
One year after coining the phrase "peak TV" to describe the overwhelming amount of TV available on broadcast, cable and streaming platforms, FX Networks and FX Productions CEO John Landgraf [...]