Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting.
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their plans for midseason and beyond.
Five months after he coined the term "peak TV" to describe the overwhelming amount of video content available to audiences, FX Networks CEO John Landgraf said we're not yet at the peak, but will be soon.
Stephen Falk wasn't sure how to react when he got the news that his critically acclaimed but low-rated FX sitcom, You're the Worst, would move to FXX for Season 2. "When I first heard, I was a little like, is this being demoted to triple-A ball?" recalled Falk, the show's creator and executive producer.
Audiences aren't the only ones who have become overwhelmed by all the TV content available to them. At least one network head also agrees enough is enough.
Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles office, though buying will be handled in New York as well.
The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the delicacy with the Champagne of Beers.
The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo.
Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal.
Not so long ago, the prospect of an established actor accepting a role on a television series was as remote as the moons of Saturn. Backsliding from film to the boob tube was a tacit admission of defeat, one that could only lead to the purgatory that was a seat inside a garishly lit 6-foot-square window, flanked by your newfound friends and peers Dixie Carter and ALF.