I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely wrong, and I've in fact arrived amid the most tweeted single sports game—of any kind, ever.
It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely.
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.