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Ad of the Day: Ikea

Brand Marketing

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives.

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Ad of the Day: Ikea

Brand Marketing

Yes, all right, fine. This advertisement is adorable.

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New Ikea Commercial Is Full of Colorfully Colorful Colors

Creativity

Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super, [...]

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The Spot: Sitting Pretty

Brand Marketing

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission.

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Ikea’s 2013 Catalog Will Spring to Life Through New App

Creativity

Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app.