Adweek’s Top 10 Commercials of the Week
Brand Marketing
Ad of the Day: Ikea
Brand Marketing
Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives.
New Ikea Commercial Is Full of Colorfully Colorful Colors
Creativity
Is Ikea selling theatrical lighting fixtures now? They're easily the most prominent part of this new British ad from Mother London that shows off the Swedish furniture retailer's colorful (super, [...]
The Spot: Sitting Pretty
Brand Marketing
IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission.
Ikea’s 2013 Catalog Will Spring to Life Through New App
Creativity
Here's a cool teaser—Google-like in its folksy way of promoting a high-tech initiative—from McCann in New York promoting Ikea's upcoming print catalog and related iPhone/iPad app.