Ad of the Day: Ikea Touchingly Explores the Moment a Father-Daughter Bond Breaks Down
Brand Marketing
In Ikea Sweden's latest spot, "A Good Listener," a familiar family drama unfurls. You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for [...]
Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen
Brand Marketing
This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and [...]
This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners
Creativity
Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests [...]
Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together
Creativity
Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that [...]
A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win
Brand Marketing
When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part [...]
How JWT Is Turning Campaign Signs Into Furniture After Elections Are Over
Creativity
Now that the elections are over, just think about all the fun craft projects you can do with irrelevant campaign signs—at least, if you live in Brazil. Civic nonprofit Mobilidade [...]