Here Are 4 Intriguing Mobile Startups That Got Cash Infusions This Week
Performance Marketing
It's no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on.
Pinterest Pins $2.5 Billion Valuation With $200 Million Funding Round
Performance Marketing
Pinterest isn’t going anywhere anytime soon.
Nielsen-Backed Venture Fund Close to Signing First Company
Performance Marketing
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until [...]
AppNexus’s $75 Million Funding Round Quiets Acquisition, IPO Talk
Performance Marketing
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time [...]
To Solve Cross-Channel Attribution, Adometry Raises $8 Million
Performance Marketing
As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do [...]
IPG Invests in Mobile Rewards Startup Kiip
Performance Marketing
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True [...]