It's no surprise that investment firms are bullish on mobile upstarts, but a series of recent funding moves reveals the smartphone-driven companies marketers should keep an eye on.
It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on:
Social media marketing services firm Brand Networks has received a whopping $68 million in funding from New York-based AEA Investors.
As just about every company at the intersection of advertising and technology races to establish or advance its mobile business, social sharing platform ShareThis has quickened its pace with overlapping moves.
Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications.
As head of Nielsen’s global business development and mergers and acquisitions business, Itzhak Fisher is used to evaluating young companies. The goal was to size up a startup for acquisition—until just recently.
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time soon.
As marketers advertise in more and more digital channels, more and more marketers need ways to gauge the value of those channels and calibrate their media spend proportionately. To do that, they need cross-channel attribution technologies, which are sorely lacking (as anyone checking out an industry conference will be surely attest).
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others.” Now the company is