YouTube Star PewDiePie Can Now Win a Primetime TV Emmy
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award.
Why a TV Veteran Says the Future of Advertising Is in Digital Media
As it approaches its fifth birthday, multichannel network Fullscreen has hired its first CMO. Jason Klarman will hit the ground running as the company prepares to launch its own subscription-video-on-demand [...]
Fullscreen Finally Admits It’s Launching a Subscription Service
Following months of rumors, Fullscreen has let the cat of the bag—it's launching its own subscription service.
Fullscreen Wants to Satisfy Brands’ ‘Unquenchable Thirst for Video’
Performance Marketing
It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed [...]
GE’s New YouTube Program Gives Science a Pop Culture Twist
Performance Marketing
Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech.
AT&T, Chernin Group Take Majority Stake in Online Network
Performance Marketing
As Internet stars continue to rise over their traditional television counterparts, old media is taking notice and wanting in on the million-dollar action. Which is why Otter Media, a joint [...]