4 Key Takeaways About the Future of Content From the Brand Storytelling Conference
Brand Marketing
Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands [...]
Why Digital Video Players Should Stop Comparing Their Viewership to TV
Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart.
Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years
Performance Marketing
Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted [...]
Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series
Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars.
These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation
Performance Marketing
By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a [...]
Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market
The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video [...]