Fullscreen

4 Key Takeaways About the Future of Content From the Brand Storytelling Conference

Nestled atop one of the many snow-capped mountains north of Salt Lake City, the Stein Eriksen Lodge played host Thursday to a gathering of branded content experts from agencies, brands and media outfits.

IAB Announces Schedule for 2017 Digital Video NewFronts

Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.

How AT&T Benefited From Getting Out of the Way of Content Creators

AT&T has very sneakily, and very keenly, become a brand beloved by those vexing and hard to reach millennials.

This Popular YouTuber Gets Painfully Personal in a New Book About Her Real Life

Hannah Hart's fans probably know her pretty well. After all, the YouTube star has uploaded 529 videos in the past five years. However, there have been some things she hasn't been ready to discuss with them—until now.

Ad of the Day: A Reality Show’s Stars Learn a Devastating Lesson About Distracted Driving

The teenage stars of YouTube reality series @SummerBreak take an emotional ride in this road-safety PSA with a reveal so powerful, it reduces some of them to tears.

Why Digital Video Players Should Stop Comparing Their Viewership to TV

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart.

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted to reach younger consumers flocking away from TV.

Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series

Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars.

These 4 Multichannel Networks Plan to Capitalize on the Cord-Cutting Generation

By now, it's a given that millennials—some of them having cut the cord, others never having had a cord to cut—are consuming an unprecedented crush of video content on a growing array of platforms and devices.

Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market

The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video collectives built on the back of the free service YouTube.