More Than 200 Retailers Have Been Targeted By Patent Trolls
Performance Marketing
There’s reason to be optimistic that before the end of the year Washington will put patent trolls in their place. In the last few weeks, the push for reform has [...]
Putting Brands in Their Place
Brand Marketing
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad [...]
Advertisers Gird for Gridlock
Brand Marketing
The advertising business has, for the past four years, managed to dodge a barrage of bullets in Washington. But it might not be so fortunate in the years to come.
‘Go Green, Go Paperless?’ FTC Issues Green Guides—and Lack of Substantiation Gets Targeted
Performance Marketing
Marketers who have been counting the days, months, even years, for the FTC to finalize its latest version of the "Green Guides" for making environmental marketing claims must wait no [...]
GE Bulbs Switch to Color Coding
Brand Marketing
Twenty-two years ago, the government raised hackles in the food industry by requiring a “Nutrition Facts” label on packaged edibles. Now, regulators have a new target: lightbulbs. Starting this year, [...]
Industry Shows Its Power in Debate Over Online Privacy
Brand Marketing
Despite the government’s best efforts to take control of the online and mobile privacy debate, it seems it’s the Internet advertising community that will have the upper hand in shaping [...]