Did Lord & Taylor’s Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?
Brand Marketing
Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold out right away.
FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights
One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data [...]
Confessions of a Data Broker
Performance Marketing
Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those [...]
Could the FTC Go After Publishers for Carrying Deceptive Ads?
Brand Marketing
After the Federal Trade Commission’s hammer came down earlier this month on deceptive weight-loss aids, settling with Sensa and others for a record $34 million and updating its 10-year-old media [...]
A Look at Some of the Key Media Bills Being Introduced
Brand Marketing
Congress is winding down for the year, making it highly unlikely that any new laws will get passed; even nominations are having a tough time. There is still a question [...]
If Publishers Fail to Self-Regulate Native Ads, FTC May Step In
Brand Marketing
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it.