Fruit Smack

Perspective: Color Me Thirsty

Most shoppers have never heard of Edwin Perkins, nor the dubious assortment of potions and elixirs—including a purported smoking cure called Nix-O-Tine—that he sold via his mail-order company in Nebraska a century ago. Perkins never became the chemist he fancied himself, but he was a hell of a good marketer.