Frosted Mini-Wheats

Kellogg’s Agrees to Pay $4 Million to Settle Suit Over False Ad Claim

To the tune of $4 million, Kellogg's agreed to settle a class-action lawsuit that alleged the cereal maker falsely advertised Frosted Mini-Wheats. Both sides agreed to the settlement without the court deciding if Kellogg's was right or wrong.

Putting Brands in Their Place

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s self-regulatory group at its annual conference to lay down an aggressive agenda.