Frito-lay

Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber

The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks.

Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.

Anyone Can Be Your Grandma in These Funny, Awkward Ads for Grandma’s Cookies

The first campaign for Grandma's cookies from Goodby, Silverstein & Partners wrestles with a timeless question: "Are you my grandma?"  This twisted take on the kids' classic Are You My Mother? combines the delightful naiveté of the 1960 P.D. Eastman book with a deepening sense of confusion. It seems the nostalgia sparked by the smell of a cookie can quickly lead even straight-laced adults astray. 

Tostitos Created a Ridiculously Amusing Telenovela to Promote Its New Spicy Chips

The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing. 

Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips

             Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos

SC Johnson Taps Pepsi Exec as Its First Global CMO

Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.

Why Celebrities Want to Be in PepsiCo’s Ads

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.

Here Are Forbes’ 50 Most Influential CMOs of 2014

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.