The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.
The first campaign for Grandma's cookies from Goodby, Silverstein & Partners wrestles with a timeless question: "Are you my grandma?" This twisted take on the kids' classic Are You My Mother? combines the delightful naiveté of the 1960 P.D. Eastman book with a deepening sense of confusion. It seems the nostalgia sparked by the smell of a cookie can quickly lead even straight-laced adults astray.
The rollout of new chips and salsa products isn't inherently dramatic. Nobody waits in line for hours as they would for, say, a new iPhone. But that doesn't mean you can't create drama, which is exactly what Tostitos and Goodby, Silverstein & Partners are doing.
Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.