Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber
Creativity
The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.
Doritos Is Inviting Customers to Set 50 World Records This Year, Each Involving Chips
Brand Marketing
Fans set a new world record for high-altitude tailgating at the Super Bowl. Doritos
SC Johnson Taps Pepsi Exec as Its First Global CMO
Brand Marketing
Ann Mukherjee, a key architect of PepsiCo's brand strategy in recent years, is moving to SC Johnson as the packaged-goods giant's first global chief marketing officer.
Why Celebrities Want to Be in PepsiCo’s Ads
Brand Marketing
Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans
Performance Marketing
Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall.