Friskies

5 Big Digital Marketing Stats We Learned From Dmexco

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights:

How Reach Entertainment Goes Big With Branded Video

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif.

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series.

Top 10 Web Video Series: BuzzFeed Scores With Kittens and Puppies

BuzzFeed knows that if ain't broke, don't fix it.

The 6 Greatest Spokescats in the History of Advertising

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook […]

Cat’s Sage Advice to Kitten Viral Gold for BuzzFeed

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions.

‘Dear Kitten’ From Friskies Proves Cats Still Rule the Internet

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can.

Cats React to Viral Videos in Surreal Friskies-Branded Spoof

Forget about kids and teens, how to do cats feel about watching other felines online?

Friskies Forms Internet Celebrity Cat Supergroup for Charity

As if the yuletide media landscape weren't already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join forces for a Friskies music video called "It's Hard to Be a Cat at Christmas."

Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies.