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5 Big Digital Marketing Stats We Learned From Dmexco

Performance Marketing

The digital marketing conference Dmexco wrapped up in Cologne, Germany, today, with plenty of interesting stats about mobile, branded content and e-commerce. Here are the five most interesting insights:


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Cat’s Sage Advice to Kitten Viral Gold for BuzzFeed

Performance Marketing

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions.

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‘Dear Kitten’ From Friskies Proves Cats Still Rule the Internet

Creativity

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can.

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Cats React to Viral Videos in Surreal Friskies-Branded Spoof

Creativity

Forget about kids and teens, how to do cats feel about watching other felines online?

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Friskies Forms Internet Celebrity Cat Supergroup for Charity

Creativity

As if the yuletide media landscape weren't already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join [...]

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Grumpy Cat and Friskies Shake Paws in Endorsement Deal

Brand Marketing

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies.