Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter
Performance Marketing
As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and [...]
Nielsen and FreeWheel Expand Online Campaign Ratings Partnership
Performance Marketing
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients.
Web Video Companies Leaving Tons of Cash on the Table
Performance Marketing
FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a [...]
AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars
Performance Marketing
The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far.
Ad It Up: Viewers Show High Tolerance for Online Spots
Despite being bombarded by an unprecedented fusillade of advertising, consumers of digital video content continue to display a high tolerance for sponsor messaging.
Clogged Pipes: Viewers Not Turned Off by Online Ads
Viewers of online and mobile video are being bombarded by a seemingly endless fusillade of ads, and while clutter does no one any favors, completion rates are holding steady.