The people have spoken. There will be more Bee and Puppycat.
Mashable, the tech news and Web culture hotbed, wants to take its video output to another level. So naturally, the site turned to the guys behind Fred and The Annoying Orange. Huh?
Video Game High School (or VGHS as it is commonly referred to) is a testament to the power of crowdfunding.
Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year, Wong and partner Matt Arnold's original scripted series Video Game High School generated 55 million views. The show is coming back for a second season on July 25, with a bigger production and marketing budget. Expectations are high.
The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving a breakout hit comparable to the biggest shows on TV. Collective Digital Studios believes it might be able to check both boxes with the second season of Video Game High School 2.
If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can to start their ow
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according to the available data.
If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. For brands, however, the throngs of madly devoted YouTube subscribers are becoming harder to ignore.
Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?