Frederator’s Female Animation Project Raises Nearly $800K on Kickstarter
Performance Marketing
The people have spoken. There will be more Bee and Puppycat.
Collective Digital Studios Looks for Web Series Breakout With VGHS 2
Performance Marketing
The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving [...]
YouTube Stars Struggle Mightily Off YouTube
Performance Marketing
If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can [...]
Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe
Performance Marketing
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according [...]
YouTube Phenoms Raise Record Cash
Performance Marketing
If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. [...]
Dodge Goes Back to High School
Performance Marketing
Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web [...]