Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water
Brand Marketing
If you like your bottled water to come with actual water in it, this might not be the brand for you. The anti-sugar crusaders at indie brand Fred Water are [...]
YouTube Commits $200 Million in Marketing Support to Channels
Performance Marketing
YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing [...]