Brand of the Day: Meet the Bottled Water Company That Will Happily Sell You the Bottle Minus the Water

If you like your bottled water to come with actual water in it, this might not be the brand for you.The anti-sugar crusaders at indie brand Fred Water are now selling empty versions of their eye-catching flask-shaped bottles, encouraging consumers to fill and refill them with free water instead.

Top 10 Commercials of the Week

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" YouTube video make their return in a Ragú spot, and if the tablet war is a dance-off, the iPad just got served by Microsoft.

Top 10 Commercials of the Week

Ad of the Day: Fred

Sugar sure is taking its lumps this week.

The Collective Scores With Video Game High

A teen drama centered on privileged high school athletes is starting to develop a serious cult following on the Web. But this show is a long way from Friday Night Lights.

YouTube Commits $200 Million in Marketing Support to Channels

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing dollars on YouTube and Google's Display Network to support its 100 new professionally produced channels.