Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait.
Last November, Fred Wilson had the privilege of sharing a stage with John Doerr, the wealthiest venture capitalist in the world, a man Amazon’s Jeff Bezos once called the "center of gravity in the Internet." Next to this titan of Silicon Valley, Wilson, who co-founded the venture capital firm Union Square Ventures in 2004, was "a puppy," as the panel’s moderat