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Ad of the Day: Orangina

Brand Marketing

Ladies, Orangina wants you to know its new "Miss O!" diet drinks will make you feel empowered—even if you're hairy all over. Like a wolf. Or a hyena.


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Orangina’s latest fetish is interspecies S&M

Creativity

If you thought Orangina's big percussive-butt extravaganza was on the raunchy side, check out this bestial-sado-sexual spot from Fred + Farid Paris for Orangina Red, made with blood oranges. An [...]

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Orangina animals go from sexy to annoying

Creativity

Fred & Farid made a splash in 2007 with this animal-orgy spot for Orangina, a commercial that more than impressed its tagline, "Naturally juicy," upon the viewer. Now, the agency [...]

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Enjoy a nice Diesel fragrance ad to the face

Creativity

Fred & Farid's ads for Diesel's Only the Brave fragrance are disturbing. What's with the fist-shaped bottle? It seems awfully clenched and angry. Adweek's Eleftheria Parpis explains: "The new fragrance [...]

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Orangina gives pinup animals sex appeal

Creativity

Here are two print ads from the new Orangina campaign in France, by agency FFL. See the whole gallery here. There’s also a TV spot, which is one long animal [...]