Paris-based independent network Fred & Farid effectively launched its nearly year-old New York City office by announcing that Colin Nagy would be joining the agency as head of communications strategy.
Fred & Farid
Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that's just fine by them. The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced "Louie Trez"), whose marketers conceived this unusual, ingenious idea.
Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heat wave recently, it capitalized on that positioning with #LaParesseADuBon. Roughly translated to "Laziness can be good," it encouraged people to relax and go slow—because what else is there to do when you see mirages while crossing the street? Earlier this month, with help from agency Fred & Farid, it illustrated that premise by taking seven days to finish posting a single-line Facebook status update. The post unfolded word by word, and eventually read, "It's too hot to work." And while it's too late to watch it as it happened, you can see the painfully slow progression when you click on the post's "Edited" button:
The best marketing embodies the message it's trying to impart. And in the case of French organic food retailer Biocoop, that means trying to be as environmentally friendly as possible in all of its activities—even producing its ad campaigns.
Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models. Fred & Farid Shanghai produced an interactive website for the brand, which asks for access to your webcam and microphone. Adorable children in expensive clothing stare at you while you cover your eyes, uncover them, and shout peekaboo. The adorable children then laugh.
In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.
Here's a nice, fun, simple campaign for Porsche China by the Shanghai office of Fred & Farid. And kudos to the client for agreeing to lose the beauty shots of the vehicle almost entirely. Three more ads plus credits below.
Four out of five doctors agree that advertisers loves statistics, because consumers tend to believe them, even when they're meaningless. Now, Orangina's latest campaign from Fred & Farid presents the most ludicrous ad stats yet.