How the Perfume Business Lost Its Class
Brand Marketing
In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for [...]
Eau de Pizza Hut, the Chain’s New Perfume, Smells Like Freshly Baked Dough
Creativity
If you want to smell like hot grease and you can't afford Madonna's perfume, you're in luck! Pizza Hut has a fragrance now. Well, Pizza Hut Canada does, anyway.
Nicki Minaj Becomes the Bride of C-3PO in New Fragrance Ad
Creativity
Perfume ads are often total nonsense, especially when they're for celebrity fragrances. So, it's no surprise that Nicki Minaj has tweeted out a baffling new commercial for her first signature [...]
‘SNL’ Spoof of Brad Pitt’s Chanel Ad Only Slightly Sillier Than the Real Thing
Creativity
That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel [...]
Brad Pitt’s Chanel No. 5 Ad Is Total Nonsense, and I’m OK With That
Creativity
Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French [...]
Brad Pitt Asking a Whole Lot of Questions in Chanel No. 5 Teasers
Creativity
He says only a few words, and doesn't even show his ruggedly handsome famous face. That's worth $7 million? Calm yourselves, people, because these teasers for Chanel No. 5 are [...]