This Hilariously Campy Fake Movie Trailer Is the Best Ad of 2016 That You Never Saw
Brand Marketing
In this last week before Christmas, we're catching up on a few ads from 2016 that slipped through the cracks. And foremost among the advertising films we didn't cover is [...]
Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel
Brand Marketing
Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that [...]
Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme
Brand Marketing
When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme [...]
Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year’s Most Lavish Spot
Brand Marketing
This new ad for French perfume house Guerlain's Shalimar fragrance is perhaps the single most elaborate spot this side of the same director's famous Cartier commercial from last year. Say [...]
David Fincher Directs Rooney Mara in Calvin Klein Fragrance Ad
Creativity
David Fincher's Calvin Klein commercial starring Rooney Mara exists in a dreary, dreamless dimension beyond banality and cliché. It occupies a zone so soullessly stylized that "style" loses all meaning [...]
Ads for Playboy Fragrances Have Plenty of Happy Endings, and a Few Weird Ones Too
Creativity
One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the [...]