In this last week before Christmas, we're catching up on a few ads from 2016 that slipped through the cracks. And foremost among the advertising films we didn't cover is this mini masterpiece from Moxie Pictures and the fashion brand Robert Graham—a wonderful fake trailer for a fake '70s-style car movie called The Second Sound Barrier.
If you find most ads for pricey perfume to be pretentious and ridiculous, because they are, this one's for you. But it's so over the top, it can't help but leave you entertained.
Noted New York fashion designer Derek Lam wanted to create something unique to trumpet the launch of his Derek Lam 10 Crosby fragrance collection.
Diddy and his girlfriend Cassie Ventura basically have sex in this NSFW spot for his new fragrance, 3 AM. But he says it's actually not about sex—not really.
Since first signing on as the face of Chanel's Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld's pantheon of waifish muses, a group that also counts Nicole Kidman, Kate Moss and Vanessa Paradis among its members.
When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme spot on an endless loop for all eternity.
This new ad for French perfume house Guerlain's Shalimar fragrance is perhaps the single most elaborate spot this side of the same director's famous Cartier commercial from last year. Say what you will about Bruno Aveillan's baroque aesthetic. No one will ever claim the guy did anything halfway.
David Fincher's Calvin Klein commercial starring Rooney Mara exists in a dreary, dreamless dimension beyond banality and cliché. It occupies a zone so soullessly stylized that "style" loses all meaning … a wasteland so unironic that irony screams for release, only to go unheard. This 60-second black-and-white spot introducing CK's Downtown fragrance plays like an unfunny parody of its putrid genre—yet it's very real, which makes irony scream all the more. In other words, it's like every other pretentious, faux-artsy perfume and fashion commercial. Maybe more so. Fincher previously directed Mara in The Girl With the Dragon Tattoo and The Social Network. "Runaway" by the Yeah Yeah Yeahs plays on the soundtrack. The ad features puppies, buses, rain, subways, earbuds and a press conference. A lot of stuff happens in slow motion. Mara cracks a smile, which The Huffington Post seems to think is a big deal. I'm not sold on the name of the perfume, either. How does downtown usually smell? In my experience, it stinks. Print ad below the video.
One of the better Playboy ads of recent years was last year's "Elevator" spot from DDB Paris and directors The Perlorian Brothers. Here are two more ads done in the same style. The earlier spot sold shower gel for men; these are for Playboy's VIP fragrances for men and women. Playboy is at its best when it's not taking itself too seriously. That's (mostly) true here, plus there's the added bonus of a nice structure that keeps things lively. Credits below.