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Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

Convergent TV

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's [...]


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How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

Convergent TV

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee [...]

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The 10 Most Memorable Moments From This Year’s Upfronts

Convergent TV

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies.

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Jimmy Kimmel Proves He’s Still the King of Upfront Week

Convergent TV

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is [...]

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Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Convergent TV

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they [...]

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Fox Will Fill Its American Idol Void With 24, Prison Break and Other Familiar Brands

Convergent TV

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without [...]