The Rocky Horror Picture Show Will Feature Snapchat’s First Live TV Activations
Even if viewers don't throw rice or shout at the screen tonight during Fox's remake of The Rocky Horror Picture Show, they'll have a new way to participate—via Snapchat.
Fox’s New Fall Shows Ranked From Worst to Best
Adweek’s weeklong look at each broadcast network’s new fall shows kicks off today with Fox, which rose from No. 4 to No. 3 in the 18-49 demo last season. Although [...]
Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Time and Ad Budget?
The 2016-17 season is almost upon us. Over the next month and a half, the five broadcast networks will premiere 20 new series, with most of those debuts coming in [...]
Facetime: The Television Critics Association’s Summer Press Tour
Brand Marketing
The Television Critics Association Summer 2016 Press Tour was in full swing, and TV's biggest executives and stars were out in full force in Los Angeles. Back in New York, [...]
Fox Is Planning Major New Brand Partnerships and Integrations for Next Season
Fox's 2016-17 schedule is packed with familiar brands like Lethal Weapon and 24 (which is being rebooted as 24: Legacy), but those shows didn't just score pickups because they might [...]
Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon
After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around.