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Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

Convergent TV

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.


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Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Convergent TV

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new [...]

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These Were the Hottest TV Shows and Networks of 2016

Convergent TV

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which [...]

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How Donald Trump’s Win Made Pollsters, Pundits and Journos All Big Losers

Convergent TV

On MSNBC's Morning Joe, just hours after the election of Donald Trump as the 45th president of the United States, the show's co-hosts and panelists sat around a table in [...]

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The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Convergent TV

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales [...]

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The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years

Convergent TV

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title [...]