Advertisers Will Pour In for Fox UFC Package
Given the bloodshed and controlled violence that are hallmarks of mixed martial arts events, advertisers understandably have been skittish about aligning themselves with the Ultimate Fighting Championship. But in the [...]
Fox Sports Goes Long with Big 12
Fox Sports and The Big 12 athletic conference have come to terms on a new billion-dollar, multi-year cable TV rights package. Valued at approximately $90 million per year, the 13-season [...]