Ross Levinsohn Joins Scout Media as Executive Chairman
Performance Marketing
Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced.
Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever
In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history.
Ratings ‘Falter’ as Super Bowl Disappoints
It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings.
Terry Bradshaw to Sit Out Super Bowl
Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw.
Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots?
Performance Marketing
Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)?
Audi Revs Up Another Super Bowl Spot
Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the [...]