Fox Sports Media Group

How the World’s Top Sports Marketers Learned to Love Mobile, Social and Female Fans

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.

Fox Bows Double Box Ad Format in MLB Broadcast

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to the next level, prepping it for its Major League Baseball debut.

Fox Sports 1 to Launch Aug. 17

After months of speculation—and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network.

Let It Bleed: UFC Is Big Business for Fox

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory.

Fox, Nascar Rev Up Multiyear Rights Deal

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox broadcast network through 2022.