Fox Sports Live

Fox Sports 1 Plants Its Flag but Has a Long Way to Go

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness of the network is growing, and, with help from lead creative agency Pereira & O'Dell in New York, the net has become known as a fun, irreverent place to watch live sports.

Fox Sports 1 Powers Through Its First Month

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.

Fox Bows Double Box Ad Format in MLB Broadcast

After kicking the tires on the “double box” ad format in Nascar races and during the Jan. 4 AT&T Cotton Bowl Classic, Fox Sports is taking its innovative break to the next level, prepping it for its Major League Baseball debut.

Popular TSN SportsCentre Anchors Head to Fox Sports Live

Popular TSN SportsCentre anchors Jay Onrait and Dan O'Toole are leaving the Canadian net for Fox Sports, according to Sports Illustrated.