For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title in 108 years.
Fox Sports 1
Angry college football widows give Fox Sports 1 the finger for adding more college football games this season. That’s the creative concept behind the new “Sorry for All the Football” campaign launching today from Pereira & O’Dell, New York.
As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness of the network is growing, and, with help from lead creative agency Pereira & O'Dell in New York, the net has become known as a fun, irreverent place to watch live sports.
Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30.
Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency
A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.
FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel.