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The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years

Convergent TV

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title [...]


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Fox Sells Out the Super Bowl

Convergent TV

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast. Media [...]

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This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Brand Marketing

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency

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Fox Sports 1 Powers Through Its First Month

Convergent TV

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor.

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FXX Launches to Big Ratings Gains

Convergent TV

FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel.