Is the Mobile Check-In Dead?
Performance Marketing
Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in [...]
Agencies Dissect Foursquare’s Makeover
Performance Marketing
Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked [...]
Foursquare Unveils Its Own New Logo (Don’t Worry, It’s SFW)
Performance Marketing
Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesi
YP CEO: We Were ‘Mobile First’ Before It Was Cool
Performance Marketing
David Krantz took the reins as YP CEO in 2012, when the
A Look Back at Google’s History of Social Media Failures
Performance Marketing
In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder [...]
Foursquare Starts Selling All That Data
Performance Marketing
Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company [...]