Foursquare’s Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads
Performance Marketing
Foursquare is now in the offline sales attribution game. The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but [...]
Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting
Performance Marketing
Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the [...]
5 Startups That Marketers Must Look for at CES
Performance Marketing
Some of the most innovative companies at the Consumer Electronics Show don't make gadgets. They make the services that run on gadgets—services of increasing importance to marketers. These companies are [...]
Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads
Performance Marketing
A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses.
Foursquare’s First Brand Campaign Takes a Foodie Approach
Performance Marketing
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is [...]
Heineken Is Cornering the Beer Market for Soccer Fans
Performance Marketing
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.