What Location Intelligence Can Tell You During Movie Awards Season
With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not [...]
Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System
Performance Marketing
Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.
How Chipotle’s Food Scares May Be Affecting Foot Traffic and Sales
Performance Marketing
Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard.
Facebook Debuts ‘Lift API’ to Give More Marketers Ability to Study Ads’ Impact
Performance Marketing
In the digital ads world, the past few months have been all about emerging measurement tools. With that in mind, Facebook today is announcing two intriguing initiatives that it is [...]
8 Notable Startups at SXSW in Recent Years That Were Breakouts or Busts
Performance Marketing
A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video [...]
Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech’s Hottest Areas
Performance Marketing
While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital [...]