Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other companies—say, potential clients being pitched by agencies—decide whether or not they want to work with you.
Fortune Knowledge Group
Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data.