Fortune Knowledge Group

60% of Execs Would Rather Work With Firms That Care About Culture

Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other companies—say, potential clients being pitched by agencies—decide whether or not they want to work with you.

Your Company’s Value Hinges More on Emotion Than Data

Every business decision has a twin called justification. Justification’s role in business life is to make the decision look smart and protect it from criticism. That’s why justification loves data.

62% of Execs Rely on Gut Instincts When Forging Partnerships

Sixty-five percent of executives say that subjective factors such as company culture and corporate values increasingly make a difference when evaluating partnership proposals, according to a study from The Fortune Knowledge Group and ad agency Gyro.