Ad of the Day: Agency Invents GPS That Switches to a Child’s Voice Around Schools
Brand Marketing
Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and [...]
Volvo Trucks Returns to Elaborately Prank This Poor Guy on His First Day at Work
Creativity
Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting [...]
Droga5 Hires Niklas Lindstrom
Brand Marketing
Niklas Lindstrom has joined Droga5, New York, as the agency’s head of interactive production. Most recently he was employed as the digital head for Swedish firm Forsman & Bodenfors, where [...]
You Get Half Off Products If You Can Screenshot Them in Retailer’s Fast-Moving Instagram Videos
Creativity
Here's a clever little social game—involving just Instagram video and your phone's screenshot function—from ad agency Forsman & Bodenfors for a Swedish department store.
Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives
Brand Marketing
Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride.