Razorfish Opens San Francisco Lab for Emerging Retail Experiences
Brand Marketing
There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing [...]
It’s Basic Math That’s Killing Display
Performance Marketing
A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of [...]
Forrester Throttles Down Online Outlook
Performance Marketing
Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier [...]
ComScore’s Patent War
Performance Marketing
The ad tech ecosystem only really ever gets controversial when premium brands' ads somehow end up on sketchy sites. That is, until comScore launched a three-front patent war.
Forrester Report: There’s Money Just Lying Around in the Real-Time Bidding World
Performance Marketing
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the [...]