Fewer Than a Quarter of Marketers Have Used Programmatic Buying
Brand Marketing
In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works [...]
Google Plus Just as Popular as Twitter in U.S., Study Says
Performance Marketing
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.
Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Performance Marketing
Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.
Forrester Analyst Calls Angela Ahrendts’ Move to Apple ‘Baffling’
Performance Marketing
Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the [...]
Will iTunes Radio Spark Digital Music Shakeout?
Performance Marketing
There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t [...]
Apple to Challenge Spotify in Internet Radio
Performance Marketing
Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported.