Forrester Research

Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week picked up European interactive agencies Aperto and ecx.io—right on the heels of buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties.

This Is Why Digital Retail Matters: Mobile Sales Will Exceed $252 Billion by 2020

Purchasing on smartphones and tablets will grow from $115 billion this year to $252 billion by 2020, according to a Forrester Research report released today. That represents a 119 percent increase during the next five years for mobile commerce.

News Startups Like ‘LittleThings’ Are Trying to Tackle Viewability Early

The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on.

Is YP’s Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising.

Mondelez Bets Big on E-Commerce With Shoppable Ads and ‘Buy Now’ Buttons

Mondelez International—the makers of Oreo cookies, Cadbury chocolate and Trident gum, among other treats—quietly started becoming an e-commerce brand with a a small test in Europe earlier this year. Now, Mondelez plans to convert all its digital media in 25 countries into shoppable ads with "buy now" buttons to drive sales through retailers like Walmart and Amazon.

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.

10 Fascinating Digital Marketing Stats From the Week: Nov. 3-7

Here are this week's 10 most interesting data points from the digital marketing world, including numbers that show how the space continues to grow as well as stats for holidays marketers. Check them out below.

Mobile Will Push Digital Ad Dollars Past TV by 2019

The "when" depends on which research you adhere to, but by nearly all accounts, digital advertising is going to overtake TV in the next five years.

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.

Simulmedia’s New CMO Sees the Future of TV

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48