Formula One

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans.

Nissan Hopes Formula 1 Deal Takes Infiniti Beyond

Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races. It was the first time in five years that the motorsport returned to the U.S. It was also a setup for an unusual marketing gambit.

Fox, Nascar Rev Up Multiyear Rights Deal

Fox Sports and Nascar have inked an eight-year extension of their media rights deal, a move that will keep the first half of the Sprint Cup Series on the Fox broadcast network through 2022.

‘Subliminal’ Marlboro racing logo flames out

You're a cigarette brand, and you agreed to spend $1 billion sponsoring Formula One racing. But then Europe passes a pesky law that forbids advertising tobacco (and only tobacco) at […]