This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results
Brand Marketing
Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency
Ford Cuts the BS and Focuses on Trust
Performance Marketing
In my opinion, the quickest way to customers' hearts — and wallets — is to be authentic. Partnering with Pitchfork Media, Ford has created a series of Web videos in [...]
What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices
Performance Marketing
Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad [...]
How the Self-Driving Car Is Turning Detroit and Silicon Valley Into BFFs
Performance Marketing
General Motors today revealed that it's investing $500 million in the car-service app Lyft in a measure that is designed to empower them to beat their competitors to the self-driving [...]
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing
Performance Marketing
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, [...]